Cold traffic in.
Profitable customers out.

SBTMedia builds the whole journey backwards from your offer, then proves each change with a controlled experiment. You see what every fix was worth, in profit per order.

Get three tests for your funnel See how it's built

Journey / example store, paid socialIllustrative numbers

Fixes applied

Clicks13,000from €12,000 spend

Engaged5,92945.6% stay

Checkouts1,35222.8% start

Orders33825.0% buy

7,071 left4,577 left1,014 left

Journeys built for

Monday84
Tietgen Pension
ProfitMetrics
Streamink
Scrollstop
Din Clairvoyant

Why SBTMedia exists

Most agencies own one piece. The ad agency improves click-through. The CRO agency rearranges the page. The copywriter rewrites a headline. Each can show you a better metric, and nobody owns whether the journey makes money.

SBTMedia owns the whole sale. The angle, the ad, the page, the offer and the checkout, built as one argument and judged on one number: profit per order.

Method

Built backwards from the offer. The ad is written last, once everything it promises already exists.

Make the annual plan the default.
Core plan€85.00
Annual, default+€25.50
60-day guaranteeincl.
Order value€110.50+30%
Built first
The offer. What is sold, at what price, with what guarantee. Everything else argues for this.
Put the guarantee next to the pay button.
Email
Card number
Pay €110.50
60-day money-back guarantee
Built second
The checkout. The moment of commitment, or the booking. Friction out, risk reversed.
Open with the price and the guarantee.
AB
€8560-day guarantee
Built third
The page. One argument for buying, in the order a stranger needs to hear it.
Lead with the problem, not the founder.
Example storeSponsored
Paying for clicks that never buy?
examplestore.comLearn more
Built last
The ad. Written last, so it promises exactly what the page delivers.

Compounding

Fix one stage and every order still loses money.

Three 30% lifts multiply to 2.2×. In this model that is the difference between losing €17.50 on every order and making €19.75.

Nothing fixed1.0×(€17.50)

Ad only1.3×(€3.65)

Page only1.3×(€3.65)

Offer only1.3×(€4.75)

The whole journey2.2×€19.75

Return on ad spend, relative to todayProfit per order

Illustrative model: €1.20 per click, 2% conversion, €85 order value, 50% margin. Each fix is a 30% lift.

Experiments

Every change is an experiment. The failures stay in the log.

Each variant runs against the current control until it reaches its planned sample. Winners become the baseline. Losers are recorded, so nobody pays to test them twice.

Experiment logPostHog · 22 Oct

96632OfferFree book, 79 kr. shipping instead of 49 kr.Revenue/visitor +48.6%running
95858CheckoutAccept personal emails on the opt-in formLeads +21.2%running
91262PageButton as a benefit check, not a bookingBaseline 7.1% clicksqueued
89876CheckoutTwo-step form, lead first, qualify afterLeads −4.7%rejected

10experiments designed across three client funnels since July
+21.2%captured leads from one form change, 99.8% chance to beat control
2,490visitors randomised between control and variant
6–16days from tracking set-up to the first live test

“One conversation with Sebastian changed our setup. We scaled ad spend 120%, cut CPL by 15%, and lifted close rate by 50%. Two years later I exited the business, because we'd built a profitable, scalable way to acquire customers.”

Kasper KristiansenFounder, Scrollstop · exited 2025

+120%ad spend
−15%cost per lead
+50%close rate

Start with a free teardown.

Answer six questions and pick a time. We go through your funnel together on a 30-minute call, and you leave with three tests to run, whether we ever work together or not.